Behind the name
“ I’m Adi VT. This is my corner of the worldwide web, where I’m chasing one of my creative and business pursuits.”
ADI is the Fijian term for a female leader or member of a chiefly family.
So traditionally speaking, an Adi has relational or blood ties to Fijian royalty.
As the founder of Adi VT Communications, I'm not any of that:)
I’m just an indigenous woman from Fiji that's in business and tech.
VT is the abbreviation of the Fijian word for Fiji - Viti (pronounced vee-tee).
Drop the two i's from Viti and it becomes VT; phonetically, though, it still sounds like Viti.
I’m a director of a technology business in Fiji called VT Solutions and over the years, I have become known as Adi VT.
I also co-founded a business in New Zealand called Technology Distributors, which in turn developed and launched the brands, tuivt.com and The Grogfather.
And I am the founder and owner of a lifestyle and communications business in Fiji, from which Adi VT Communications emerged.
Adi VT Communications is where I bring together my years of work experience, insights and qualifications in marketing, business management, economics, journalism, corporate communications plus technology; and share them to help businesses and organisations in Fiji and the Pacific to start, grow or diversify.
One partner.
Tangible solutions.
From boardroom strategy to operational campaigns.
From the foundational elements of your business to its public-facing voice, Adi VT Communications provides modern integrated solutions that drive growth.
We work with strategic partners to offer clients that essential bridge between internal strategy and external perception, linking clients to technology solutions that align your business or organisation’s ambition with 21st century tech solutions.
Adi VT Communications can facilitate your annual planning retreat this week, draft your corporate policies next week, launch a new marketing campaign the week after, review your customer service team’s operational procedures at the end of the month and oversee your digital transformation project.
This holistic approach ensures your brand is cohesive, resilient and powerfully effective at every touchpoint.
As the founder, my in-depth work and academic experience runs the gamut of:
technology
journalism
newsroom management
public relations
corporate communications
marketing & branding
events management
business administration
market research
data analysis
human resource management
quality control
board management
strategic leadership
When you choose to partner with Adi VT Communications, you are tapping into a resource that is knowledgeable, experienced and pays attention to the details. We immerse ourselves in your goals, making your KPIs our KPIs. We